Most people think that finding new customers means cold-calling, networking or throwing money at advertising and hoping it works. We have a different approach.
GUARANTEED to Generate More Paying Customers with less time, effort & money.


What does Yocal do?

We work successful medium sized businesses who are finding it hard to attract new paying clients and are overwhelmed, stuck & frustrated with all the marketing options being presented to them. We help to develop online lead generation & conversion strategies that will make a massive difference to their sales leads and revenues. Guaranteed.

Every business needs a steady stream of potential new clients

Is this true for you?

  • You have great products & services, but your marketing isn’t driving the quality leads & paying clients you need to achieve your goals.
  • Ever-increasing complexity is eroding the effectiveness of your online marketing, despite larger investments than ever.
  • Previously hired/employed/outsourced Web Developers, Google AdWords consultants or SEO specialists — you ultimately end up disappointed by poor results & accountability
  • You already know that online marketing is a critical component to your business’ lead generation success, but you’re just looking for the right strategy & implementation.

If any of these situations sound familiar, you’re certainly not alone,

It’s true: Online Lead Generation does present one of the greatest profit opportunities available to businesses today.

But along with this opportunity comes 3 MAJOR RISKS:

  • RISK #1: Exploding Complexity

    Just about every facet of online lead generation is getting more complex & competitive, from Google AdWords and SEO to content marketing, conversion optimisation and lead nurturing. All too often, hard-won gains are offset by complexity and project management overhead.

  • RISK #2: Analysis Paralysis

    You’re surrounded by confusing and sometimes conflicting information about how to succeed, what strategy to follow and more importantly, know who to trust.

  • RISK #3: Separating 'Hype' from 'Results'

    Most of what you hear about online lead generation is based on complicated, convoluted and short term hit-or-miss tricks. But what you’re really after is measurable business outcomes like more quality leads, paying customers and higher profits. Executing the wrong plan brilliantly will still leave you out of pocket.

Luckily, there are ways to manage, mitigate and eliminate each of these three risks.

But before we look at how to do that, it’s important to understand the root cause of why most online generation strategies under perform…

Doubled our sales in 12 months. We stopped all our other advertising because Yocal’s lead generation & sales optimisation service is so effective. Last month we invested R28 000 into our lead generation campaign and turned that into R513 000 in sales with a net profit of R198 200. That is a 708% ROI!

Hermanus Security Experts

We have partnered with Yocal to provide leads for our high end clients like Sun International & South African National Blood Services. Always professional and the systems they create are fantastic.

Werner Coetzee
Werner Coetzee CEO - Sentigol (Pty) Ltd Tendersure™
CASE STUDIESFeedback from Customers

They Focus on Online Tactics…And Not
on an Integrated Lead Generation Strategy

Entrepreneurs, business owners and marketing managers face a real problem today.

You probably realise online lead generation is becoming too diverse and too specialised to do it all yourself in-house, so you go out and ask the ‘so called’ experts. And what do they tell you?

  • The web design firm says, “with this new website, customers will be lining up to do business with you”.
  • The SEO company says, “give us 6 to 12 months, and we’ll get you to the top of Google…maybe”.
  • The Google AdWords consultant says, “SEO is too slow and unpredictable… hand over your wallet and we’ll get you as much traffic as you want”.
  • The social media guy says, “Search is dead. Just start making friends and connecting with people on Facebook and Twitter, and trust me, it’ll pay off down the track.”

Yes, most of these ‘tactics’ have their place.

But what typically happens is, you end up implementing a bunch of disconnected tactics that are NOT tightly aligned integrated your ultimate goal: driving highly-qualified sales leads and ideal customers into your sales funnel on a steady and predictable basis.

And without that integration, it’s all too easy to wind up spinning your wheels, doing a lot of activity and spending a lot of money, but ultimately losing traction to your competitors.

And so you find yourself back to square one:

We have been working with Yocal since early 2012 and the results they achieve for us are fantastic. Our Industry has become extremely competitive and if it weren’t for the Lead Generation system that Yocal developed and implemented for us we would probably be out of business. Again thanks for all the hard work from your team.

Alastair Drury
Alastair Drury Alco Exotic

Overwhelmed. Stuck. Frustrated.

All because you see and hear about other companies enjoying success online, and know you could too, if you could just get this integration piece figured out.

We’ve seen many entrepreneurs and marketing managers wrestle with these issues over the last 10+ years, and as a result have developed a unique integrated lead & sales generation approach that not only sounds good in theory, but also has an un-rivalled record of outstanding client results as well.

How is Our Approach To Lead Generation & Conversion Is Different?

  • Diagnosis before prescription: we seek to understand your specific business goals and challenges before recommending a proposed solution. We don’t simply copy-and-paste your name into the same cookie-cutter proposal document.
  • Tight integration of traffic generation and conversion tactics, deployed in the right order at the right time, for the right reasons. This ensures you’re always focusing on the critical constraint that is holding you back from better results.
  • We optimise for more revenue and profit, not just “more traffic”. Rankings and traffic are great, but if those visits don’t convert into actual sales, it doesn’t matter.
  • Better QUALITY leads and resulting customers or clients. By aligning all your marketing around one or more Ideal Client Profile(s), you attract new customers who can afford to pay what you charge… are pleasant to deal with…. and are a better “fit” with what you do.
  • A unique positioning methodology, based around the Yocal Conversion framework. This short-cuts your success by allowing you to craft a Unique Selling Proposition squarely aimed at your ideal customer’s buying hot buttons.
  • Lower cost-per-lead and cost-per-sale by filtering out what’s NOT working and expanding what is working.
  • Accountability for online lead generation results. We keep you informed of current progress and next steps, and keep deliverables moving along. We DON’T turn you into the “project manager” of your own digital marketing activities, or force you to chase, chase, chase in order to get anything done.
  • We free up your time and give you renewed mental energy to focus on your own priorities.

We started working with Yocal 12 months ago with a hospital at less than 50% occupancy rate, we have now had 8 months at 100% occupancy rate and a long waiting list of patients needing our help.

Donald Grove
Donald Grove Stepping Stones Rehab Centre

STRATEGY SESSIONLet's put a plan together

Who Is A Good Fit To Work With Yocal?

Client fit is very important to us. Here are some of the qualities shared by our most successful and longest-standing clients:

  • You offer good-quality products or services, and there is demand for what you sell. (We can channel demand toward your offerings, but we can’t create demand where none exists.)
  • You already understand and appreciate how important online lead generation is in your marketing mix. You’re not looking for someone to “convince” you that the web can work for you.
  • You understand and value the importance of implementing a strategy. If all you’re looking for is a team of “web monkeys”, that’s not us.
  • You believe you should be able to add a minimum of 250,000 (Dollars, Rands, Pounds etc.) to your online revenue in the next 12 months – even if you don’t know the “how”, and…
  • Doing so is one of your top priorities right now

If this sounds like you, contact us to explore how we can work together.

And Who Is NOT A Fit?

Just like any business, there are certain types of clients that we’re not able to help. If any of the following apply, we’re not a match:

  • If you are a start up, haven’t clarified your business model or don’t have any paying customers. Once you have worked out these things, we can help you scale.
  • If your business is in the economic “Emergency Ward” and you need a miracle to turn things around. We recommend you “right the ship” first, before engaging our services.
  • If your business is in MLM or network marketing. Nothing against these industries, but they’re just not a fit for our approach.
  • If you really don’t believe online marketing can possibly work for your business. We’re not in the business of convincing you otherwise.

We have increased our sales leads by 46% since working with Yocal and our marketing budget has dropped by 30%. Yocal offers a very professional service, clear goals and milestones set and delivered. Been with them for 4 years and counting.

Spencer Cowley
Spencer Cowley Owner - Hamilton's Painting

Our business has grown tremendously since working with Yocal. Their Lead Generation campaigns have helped us grow sales and distributor network throughout South Africa! We are very happy with the results achieved so far and our leads and sales continue to grow.

Shirley Suen
Shirley Suen Creative Living

If you’re still with me, then you may be saying to yourself…

“OK, What’s The Next Step?”

If you’re open to exploring how we can help you create a reliable and consistent flow of quality leads and ideal clients from the web, here are a few ways to move forward:

  • Sign up for our free online training, 7 Steps to Double Your Sales Leads. You’ll learn proven, practical and effective strategies for driving more leads and sales with lower marketing costs.
  • Check out our client case studies and some of the results we’ve delivered for others.
  • Contact us to schedule a FREE phone Strategy Session. We have helped our clients generate over R50 million in additional business through our online lead generation & conversion services. We will help you map out a plan to get from where you are now, to where you want to be, organised into clear milestones that fit your budget.

Start with a FREE Strategy Session.

Do you need to generate more qualified leads, get more ideal clients and basically make more sales? Then contact us to request a FREE, no-obligation phone Strategy Session. As a result of this session, you’ll come away with specific plan for solving your most pressing online lead generation challenges which will result in more sales and money in the bank.