5 Key Characteristics Every Social Media Community Manager Should Have

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? Image source: http://feedproxy.google.com/~r… Learn everything you need to integrate the social media community manager role into…

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Facebook Tests Pinterest-Style Feature Called ‘Collections’

Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called ‘Collections,’ which allows marketers to add “Want” or “Collect” buttons to news feed posts about…

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How to Keep Your Marketing Engine Chugging With Community-Generated Content

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. But there’s one type of content that you may not be focused on, and I happen to think it’s some of the most potent to be had —…

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How Workflows Take Marketing Automation to the Next Level

Lead nurturing is a crucial part of any effective marketing strategy. Why? Because if you’re not managing your leads properly, you’re wasting your time, marketing resources, and money. Image source: http://feedproxy.google.com/~r… An introduction to workflows and how they can take your lead nurturing and lead management to the next level. Continue Reading Source: Rss

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Image source: http://feedproxy.google.com/~r… How to turn casual…

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20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. Image source: http://feedproxy.google.com/~r… A look at some interesting statistics about why marketers still struggle to measure the ROI of social…

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Free Advertising on Google

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. And because Google is always looking to increase the value of its local search results — as well as its Google Maps application — the search engine giant has…

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7 Inspiring Examples of Real-Time Marketing in Action

Real-time marketing means reacting in real, or near-real time. It’s about relevant messaging, and it’s achieved in social channels by listening to and anticipating customer needs. Image source: http://feedproxy.google.com/~r… Learn how real brands are leveraging the power of real-time marketing. Continue Reading Source: Rss

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7 Targeted Social Networks Niche Marketers Should Try

You’re probably always hearing about the most popular, mainstream social networks — Facebook, Twitter, LinkedIn, Google+ — and how you can use them for business. That’s because these networks attract such a wide range of users, that it’s easy for the majority of marketers to have success connecting with their audiences there. But you must…

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Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week

Significant changes are happening every day in the world of marketing, and it’s becoming quite the task to keep up with all of them. But as British conservative politician and statesman Winston Churchill once said, “To improve is to change; to be perfect is to change often.” Image source: http://feedproxy.google.com/~r… Catch up with the fast-paced…

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