THE “CONTENT INFILTRATION” GROWTH HACK

How to double your content marketing ROI – with half the effort 1. Content marketing is essential to growth online 2. However, it’s also time-consuming and hard 3. Here’s our 4-step strategy for running an effective content marketing program WITHOUT having to hire new staff or spend all your time producing content… Back in 1996, when…

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5 Ways to Double Your Sales Leads…Without Spending More Money on Advertising

If you’re struggling to get more leads from your online marketing efforts, you’re not alone. Here are some pretty sobering stats… You only have 0-8 seconds to impress a first time visitor, before they turn around and leave On average, only 2% of website visitors actually buy or enquire at any given visit It takes…

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324 Leads in 31 Days? See How this Local Business did it

CASE STUDY: 324 Leads in 31 Days In just 31 days, our team at Yocal generated 324 unique leads for a home improvement company specializing in steel carports. Today we’re sharing exactly how it was done, including… The Offer Ad campaign Who we Targeted What Budget we used and why Landing page to convert the…

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How to Double Your Business this year by Optimizing these 8 Little Known Profit Centers

Fresh, New Qualified Leads are the Lifeblood of your business. Generating a steady flow of pre-qualified leads is key to generating ongoing sales in any business. The goal of any marketing activity, online or offline, is to generate leads that can be converted into sales over time. Problem is, most of us did not start…

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Will Google’s ‘Mobilegeddon’ Hurt Your Business?

Google’s latest ‘update’ has been released – and it penalises websites that don’t work well on cell phones and tablets. For sites that fall under this penalty – they will lose their position in search results on mobile devices. With mobile traffic now being greater than desktop – and the fact that many local businesses…

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Want to Search Google Like a Pro?

Don’t you wish Google could read your mind? Well Google can’t quite read your mind (yet …), but they do have lots of operators in place to help you find more relevant search results. You just have to know what those tricks are and how to use them. To catch up on all these Google…

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Why lead generation companies should utilise content

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3 Steps To Never Having to Prospect Again

Prospecting… As Business Owners, Sale Managers and Sales Executives we have all had to prospect at one time or another. It might be easy for you or like most it is an uphill struggle with ‘more important’ tasks taking preference in your day. The thing is, without prospecting you don’t have leads to put in…

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33 Leads in 5 Days – Easy as That…

The internet is amazing! It has never been easier to get your business in front of your ideal client, faster and with so little effort. And by Ideal Client I mean someone who is actively looking for whatever you are selling! Recently we took on a new client in an industry we have zero experience…

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Lead Generation vs Demand Generation?

Oh the confusion… Many marketing ‘experts’ and business owners I speak to like to interchange Lead Generation and Demand Generation as if they are one in the same. Yet they fall into completely different areas of the whole Client Attraction and Conversion Process. So What’s The Difference? Lead Generation: Is the act of collecting a…

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