33 Leads in 5 Days – Easy as That…

The internet is amazing! It has never been easier to get your business in front of your ideal client, faster and with so little effort. And by Ideal Client I mean someone who is actively looking for whatever you are selling! Recently we took on a new client in an industry we have zero experience…

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Lead Generation vs Demand Generation?

Oh the confusion… Many marketing ‘experts’ and business owners I speak to like to interchange Lead Generation and Demand Generation as if they are one in the same. Yet they fall into completely different areas of the whole Client Attraction and Conversion Process. So What’s The Difference? Lead Generation: Is the act of collecting a…

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What Is Conversion Rate Optimization?

So you’ve heard of SEO. You’ve heard of CTAs. You’ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that’ll convert them into customers. Conversions happen all over your website — on your…

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MBA LEVEL: How to Write a Social Media Marketing Strategy–That SELLS.

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Differences Between Online, Offline Leads and How Each Impacts Lead Conversions

In today’s sales environment, leads typically come from two sources, online or offline — each comes with a very different makeup and convert based on differing tactics. Not surprisingly, the characteristics vastly differ based on how whether they were acquired online or off. No matter where the lead was acquired, the first hour is critical…

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Want to Sell More? Guaranteed.

I would like to make you an exclusive, limited time offer that only applies if you already have a business. (Size is not important.) Read More Here As you know Fresh, New Qualified Leads are the Lifeblood of any business. Our businesses only exist for as long as we sell enough products & services to…

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Online Lead Generation – The Basics

We’ve all been through it. Just after 8 in the morning on your way to the office with a million things on your to do list and… the phone rings. “May I speak to Peter Ingram (my second name?)” says the telemarketer on the other end. “You have been chosen to receive a special cell…

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Lead Generation Strategy – B2B vs B2C

One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. [hr] Below are some helpful insights into what makes B2B and B2C lead generation different. The length…

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New Facebook Data Shows How Questions Impact Comments, Shares & Likes [INFOGRAPHIC]

Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. But we got to wondering — what about posing questions in your Facebook posts? How would that impact engagement metrics such as Likes, shares, and comments? If you’re an active Facebook marketer, you’ve probably seen countless…

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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI, you’re doing it wrong. As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.” Marketers wouldn’t dream of spending budget on banner or PPC ads without a measured and positive return on their investment; but for…

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