8 Real-Life Examples of Engaging Pinterest Contests

Running contests in social media can get pretty sticky. Each social network has its own contest-related rules to comply with, and let’s just say many of them aren’t exactly easy going. If you’ve ever tried to host one on Facebook, you know exactly what I’m talking about. Image source: http://blog.hubspot.com/blog/t… 8 examples of well-run Pinterest…

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What’s the Deal With This Whole ‘Context Marketing’ Thing?

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever — helpful, educational, and interesting content was the name of the marketing game. Today, I think it’s…

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13 Free Design Tools for Visual Marketers on a Budget

They say don’t judge a book by its cover, but let’s be honest … a pretty cover sure doesn’t hurt. That’s why — whether it’s lead generation content, social media content, calls-to-action, or an infographic for your blog — it’s super important to make your marketing materials as visually appealing as possible. Problem is, actually…

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How to Diagnose and Repair Rotten Lead Nurturing Workflows

Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective. But these automated emails just aren’t as fresh. Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. Instead, many marketers simply set up an email and…

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5 Key Characteristics Every Social Media Community Manager Should Have

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? Image source: http://feedproxy.google.com/~r… Learn everything you need to integrate the social media community manager role into…

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Facebook Tests Pinterest-Style Feature Called ‘Collections’

Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called ‘Collections,’ which allows marketers to add “Want” or “Collect” buttons to news feed posts about…

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How to Keep Your Marketing Engine Chugging With Community-Generated Content

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. But there’s one type of content that you may not be focused on, and I happen to think it’s some of the most potent to be had —…

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How Workflows Take Marketing Automation to the Next Level

Lead nurturing is a crucial part of any effective marketing strategy. Why? Because if you’re not managing your leads properly, you’re wasting your time, marketing resources, and money. Image source: http://feedproxy.google.com/~r… An introduction to workflows and how they can take your lead nurturing and lead management to the next level. Continue Reading Source: Rss

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Image source: http://feedproxy.google.com/~r… How to turn casual…

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20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. Image source: http://feedproxy.google.com/~r… A look at some interesting statistics about why marketers still struggle to measure the ROI of social…

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