How To Pack Your Restaurant With New Customers Using Facebook Ads

  Are you ready to get the attention of new customers in a mobile-first, social-media obsessed world? Then, you probably know what we’re going to say next. Yup, you guessed it… You need to have a strategy for using Facebook ads to get restaurant leads. Facebook ads are a cost-effective, relevant, hyper-targeted advertising tactic that should be…

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How To Turbocharge Your Gym Memberships This Week With Facebook Ads

  In the digitally-connected world we live in today, there are a number of ways gym owners can market their fitness club—one key way is Facebook ads. The difficulty with Facebook ads for getting new members into your gym, however, is getting the attention of the intended audience in a crowd of posts from their friends,…

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THE “CONTENT INFILTRATION” GROWTH HACK

How to double your content marketing ROI – with half the effort 1. Content marketing is essential to growth online 2. However, it’s also time-consuming and hard 3. Here’s our 4-step strategy for running an effective content marketing program WITHOUT having to hire new staff or spend all your time producing content… Back in 1996, when…

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324 Leads in 31 Days? See How this Local Business did it

CASE STUDY: 324 Leads in 31 Days In just 31 days, our team at Yocal generated 324 unique leads for a home improvement company specializing in steel carports. Today we’re sharing exactly how it was done, including… The Offer Ad campaign Who we Targeted What Budget we used and why Landing page to convert the…

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How to Double Your Business this year by Optimizing these 8 Little Known Profit Centers

Fresh, New Qualified Leads are the Lifeblood of your business. Generating a steady flow of pre-qualified leads is key to generating ongoing sales in any business. The goal of any marketing activity, online or offline, is to generate leads that can be converted into sales over time. Problem is, most of us did not start…

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Will Google’s ‘Mobilegeddon’ Hurt Your Business?

Google’s latest ‘update’ has been released – and it penalises websites that don’t work well on cell phones and tablets. For sites that fall under this penalty – they will lose their position in search results on mobile devices. With mobile traffic now being greater than desktop – and the fact that many local businesses…

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Why lead generation companies should utilise content

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33 Leads in 5 Days – Easy as That…

The internet is amazing! It has never been easier to get your business in front of your ideal client, faster and with so little effort. And by Ideal Client I mean someone who is actively looking for whatever you are selling! Recently we took on a new client in an industry we have zero experience…

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Lead Generation vs Demand Generation?

Oh the confusion… Many marketing ‘experts’ and business owners I speak to like to interchange Lead Generation and Demand Generation as if they are one in the same. Yet they fall into completely different areas of the whole Client Attraction and Conversion Process. So What’s The Difference? Lead Generation: Is the act of collecting a…

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What Is Conversion Rate Optimization?

So you’ve heard of SEO. You’ve heard of CTAs. You’ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that’ll convert them into customers. Conversions happen all over your website — on your…

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