How to Double Your Business this year by Optimizing these 8 Little Known Profit Centers

Fresh, New Qualified Leads are the Lifeblood of your business. Generating a steady flow of pre-qualified leads is key to generating ongoing sales in any business. The goal of any marketing activity, online or offline, is to generate leads that can be converted into sales over time. Problem is, most of us did not start…

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Want to Search Google Like a Pro?

Don’t you wish Google could read your mind? Well Google can’t quite read your mind (yet …), but they do have lots of operators in place to help you find more relevant search results. You just have to know what those tricks are and how to use them. To catch up on all these Google…

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New Facebook Data Shows How Questions Impact Comments, Shares & Likes [INFOGRAPHIC]

Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. But we got to wondering — what about posing questions in your Facebook posts? How would that impact engagement metrics such as Likes, shares, and comments? If you’re an active Facebook marketer, you’ve probably seen countless…

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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI, you’re doing it wrong. As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.” Marketers wouldn’t dream of spending budget on banner or PPC ads without a measured and positive return on their investment; but for…

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The 16 Most Important Social Media Updates of 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot — 16 in our estimation — had a huge impact on marketers’ jobs. The latter are the ones…

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7 Critical Things Every Lead Nurturing Email Needs to Communicate

We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we’re crafting our marketing emails, we neglect to consider exactly what it is we’re communicating, whether it be in terms of the tone we’re…

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Does Google Hate Small Businesses?

So I don’t think Google really “hates” anyone, but I think over the years they’ve unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren’t good marketers, or don’t have good marketers on staff — but because they have fewer resources and less time than companies with…

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6 Reasons People Hate Your Dynamic Content

Dear Marketers, I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based on the interests, characteristics, or past behaviors of your viewers. Well, good for you. But you know what? Sometimes I…

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17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar

Today, we’re very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people’s lives and careers, Ziglar inspired many businesses, salespeople, and marketers — in addition to countless others — by showing us the “The…

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates 96% of its…

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