The way we market our business is rapidly changing. Traditional paper and magazine advertising is on the decline as consumers jump on the net more and more to find local business’s.
The video below shows just how much times have changed. Is your business changing with the times?
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That’s a simple question but other businesses have found it hard to answer nowadays. This is really a high time for them to tweak their marketing strategies to remain competitive. Let me share some of information we got out of that random interview:
Q1. How often do you use the print version of the Yellow Pages?
7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it
Q2. How do you search for products and services you’re looking for?
92.86% use Google.com
7.14% use Yellow Pages
Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”
Q3. How often do you use Google?
100% use Google.com everyday
Respondent Quote: “If I need information I go straight to Google.”
It is still a Google’s world after all.
Thanks for sharing the video. 
Cheers,
Dave