Lead Generation
Lead Generation?
Lead generation – “is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business. Lead generation can be used for a variety of purposes – list building, e-newsletter list acquisition or for winning customers.”
Our Lead Generation service differs because:
- Firstly, we only look at how many valid enquiries we can find for you. These are people looking for what you sell right now. It doesn’t matter what else one measures. If all your online marketing expense doesn’t turn into sales prospects, we think you’re wasting money.
- Secondly, if we take you on as a client, we guarantee our results. If you don’t get sales prospects, you don’t pay. We do not tie you into long term contracts that you cannot get out of. We know that as long as we are helping you make good sales you won’t want to stop using us.
- We are so focused on your success that we will even teach your sales team how to best deal with online prospects.
Some of our best campaigns, finding great prospects every day, cost under R3500 per month, ex VAT, and that includes the cost of the advertising. (R3500 per month for guaranteed results!)
Lead Generation is the life blood of any business. You need a constant stream of new leads to sustain and grow your business. But the growth of the internet has changed the way we market to our clients and many small business owners are being left behind…
Poor Lead Generation = No Customers = No Business
So, your systems are in place and your staff is ready to go, but where do you get your clients from?
80% of buyers do their research online before making a purchase decision. Should your business not be in front of those potential clients? Yocal can set up an automated lead generation machine for your business- no more sales slumps!
New vs. Old
Traditional selling involves networking, cold calling, meetings, word-of-mouth, presentations and waiting. Many sales teams are still promoting cold calling despite a shift in consumer purchasing habits.
No-one likes high pressure in your face sales. Through effective Lead Generation, our clients become our friends, and we don’t make them feel uncomfortable? We’ve found one solid trend in our research and what led us to develop a method (out of necessity) that has worked incredibly well for our business. Prospects don’t like to be sold to, however they love to buy!
How do you get your leads to want to buy?
By adding value. Adding value by giving away free products and/or services or information that really adds value. Do this as much as possible and you will stand out from the crowd in your market. Does this sound counter-intuitive? Give away all your best stuff for free? It is the key to effective lead generation…
Here is why this works so well…
Mr Consumer: “Wow, this is great! This has really helped me out and I didn’t even have to pay for it! If this freebie is so good, I can’t even begin to imagine how good their paid products are!”
Mr Consumer: “Hey Friend, check out this website, www.YourBusiness.co.za they’ve got incredible stuff!” – The Best Referrals
How does all this tie in with your Lead Generation campaign?
When you use lead generation to funnel clients to your custom designed Lead Generation website through Google, Search Engine Optimisation, Youtube Videos, Twitter, Facebook and paid advertising, Potential clients arrive on your site and are presented with a ton of great free, valuable information or gifts. The law of reciprocity kicks in and clients happily feel indebted to you for all your help. You’ve now created a fan who is significantly more open to purchasing your products or sitting down for a consultation (which you’ll also provide a ton of value in)
We set up this Lead Generation system so it is entirely automated for you. All you have to do is sit back and watch leads roll into your inbox to follow up with. Prospects can also be added to a mailing list so when you have new products or services to offer in the future you can offer special discounts to your Client list as well!
Our Lead Generation service differs because:
- Firstly, we only look at how many valid enquiries we can find for you. These are people looking for what you sell right now. It doesn’t matter what else one measures. If all your online marketing expense doesn’t turn into sales prospects, we think you’re wasting money.
- Secondly, if we take you on as a client, we guarantee our results. If you don’t get sales prospects, you don’t pay. We do not tie you into long term contracts that you cannot get out of. We know that as long as we are helping you make good sales you won’t want to stop using us.
- We are so focused on your success that we will even teach your sales team how to best deal with online prospects.
Some of our best campaigns, finding great prospects every day, cost under R3500 per month, ex VAT, and that includes the cost of the advertising. (R3500 per month for guaranteed results!)
